Even brilliant ideas need help landing beyond the room where they were built.
The people closest to an idea are often too deep in it to explain it simply. I help them step back and translate their expertise distinctively for each audience who needs to understand it — heads of state, boards of directors, or millions of people using a product for the first time.
I direct design to close the gap between what experts know and what decisions, products, and people require.
The technical domains vary — cybersecurity, AI safety, privacy, enterprise risk, data architecture — and the industries vary just as widely, from retail and financial services to legal and beyond. The audience is consistently senior. What stays constant is the challenge of making something genuinely difficult land with people who need to understand it, not study it.
Getting ambitious work made inside a large, complex organization is its own discipline — one I’ve built over seven years navigating Google’s scale. It means building alignment across legal, policy, communications, engineering, and product simultaneously, often without direct authority over any of them. I move work forward through clarity of vision, early coalition-building, and knowing which constraints are real and which are negotiable. The work doesn’t just get conceived. It gets shipped.
I work at the intersection of three things most organizations keep separate — creative authorship, strategic judgment, and the discipline of communicating to power.
Creative direction
Authorship over how an idea is expressed, across any medium. Film, report, presentation, product, system. The medium follows the problem.
Design strategy
Shaping what gets made and why, before anyone opens a tool. The decisions that determine whether the work will land before a pixel is placed.
Executive communication
Translating what experts know into the clarity that senior audiences need to act. Boards, C-suites, heads of state, global policy forums.
My clients are organizations where the knowledge gap is wide and the stakes of not closing it are high.
The people who understand the thing are not the people who decide about it. That gap exists everywhere — but it’s most acutely felt in technology, consulting, financial services, defense, policy, and healthcare, where the complexity is real, the audiences are senior, and the cost of being misunderstood is significant.
If your most important ideas aren’t landing with the people who need to act on them — that’s the problem I solve.
Fog of War↗
Cybersecurity intelligence research translated into a printed report distributed during bilateral meetings at the Munich Security Conference. Designed for heads of state during an active war.
AI Safety Film↗
Conceived and directed a short film about AI and digital security, produced for the Munich Security Conference and deployed as the cornerstone asset for Google’s AI Cyber Defense Initiative launch.
Alphabet Board of Directors↗
Ongoing design of reporting materials communicating Alphabet’s cybersecurity posture to the Audit and Compliance Committee. Design as the vehicle for fiduciary decision-making at the highest level.
Project Vitraya
A Google-wide consent strategy system design, presented to Google’s Trust & Compliance Steering Committee and Core SVP. Design as the instrument for building organizational alignment, not just communicating it.
AI Cyber Defense Initiative
Creative direction across the full suite of launch assets for Google’s major policy and product initiative positioning AI as a force for global cybersecurity.
VP Keynote, Cyber Defense Summit 2025↗
Keynote development and design for an exclusive Mandiant and Google Threat Intelligence event, crafted for elite security professionals.
The hardest communication problem isn’t finding the right words. It’s making something genuinely complex land with someone who doesn’t have time to become an expert — and whose decision depends on understanding it anyway.
If that’s the problem you’re facing, let’s talk.
[email protected]