Since 2005, I’ve been translating complicated, high-stakes ideas into something the people who need to act on them can actually use.

I’ve designed for audiences ranging from first-time retail shoppers at Warby Parker and Anthropologie to Alphabet’s board of directors and heads of state — across cybersecurity, AI safety, privacy, enterprise risk, and data architecture, in industries spanning retail, financial services, legal, and beyond.

I approach design analytically, not as fine art — every project starts as a problem to solve: what does this audience actually need to understand, and what’s the clearest, most defensible way to get them there. The craft matters, but only in service of the outcome.

That instinct traces back further than my design career. I started in finance at the University of Illinois before retraining as a designer at Portfolio Center, and that analytical foundation has shaped how I’ve approached every project since.

Placeholder — this is where a personal detail or two would go (see note in chat). Tell me what you’re comfortable sharing and I’ll drop it in here.

What stays constant is the challenge of making something genuinely difficult land with people who need to understand it, not study it.