Jeff Ma Strategic Creative Director
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Work

Selected Work

Six projects, six very different audiences — heads of state, a board of directors, security professionals, and the people inside one company who all needed to agree at once.

01 — Google Threat Analysis Group ↓

Fog of War

Cybersecurity intelligence research translated into a printed report distributed during bilateral meetings at the Munich Security Conference. Designed for heads of state during an active war.

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02 — Munich Security Conference ↓

AI Safety Film

Conceived and directed a short film about AI and digital security, deployed as the cornerstone asset for Google’s AI Cyber Defense Initiative launch.

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03 — Alphabet Audit & Compliance Committee ↓

Alphabet Board of Directors

Ongoing design of reporting materials communicating Alphabet’s cybersecurity posture to the board. Design as the vehicle for fiduciary decision-making at the highest level.

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04 — Trust & Compliance Steering Committee ↓

Project Vitraya

A Google-wide consent strategy system, presented to Google’s Trust & Compliance Steering Committee and Core SVP. Design as the instrument for building organizational alignment, not just communicating it.

05 — Global Policy & Product Launch ↓

AI Cyber Defense Initiative

Creative direction across the full suite of launch assets for Google’s major policy and product initiative positioning AI as a force for global cybersecurity.

06 — Mandiant & Google Threat Intelligence ↓

VP Keynote — Cyber Defense Summit 2025

Keynote development and design for an exclusive Mandiant and Google Threat Intelligence event, crafted for elite security professionals.

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07 — Google Trust & Safety ↓

Safer with Google Summit

Brand identity and on-the-ground design for Google’s flagship trust & safety summit — from a three-story lobby installation to the swag, sessions, and people that filled the room.

Capabilities ↓
Design Strategy · Creative Direction · High-Stakes Communication · Cross-domain Translation · Large-org Execution · Film & Motion · Cybersecurity · AI Safety · Privacy · Cross-functional Leadership · Stakeholder Alignment · Systems Thinking

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